The idea of an elevator pitch is a simple but effective concept: if you have only 30 seconds to either inform or persuade somebody about a topic, what would you say?

Thinking through an elevator pitch is a good exercise to focus on what’s important (the signal), and cut out the crap (the noise).

And the choice of words and format has some relevance to this post about ‘how across the detail do I have to be?’ Only relevant and persuasive information needs to be included. The rest is superfluous.

People who have progressed very high in any organisation should be able to communicate all the time in elevator pitches – always concise, always just the key or relevant details, and (hopefully) always persuasive.

Being able to speak in an elevator pitch style seems like a good skill to develop.


Very Green

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