Doing (jumping right in) and planning (researching options before acting) are two extremes on a spectrum of how to approach a new endeavour.
Both can lead to undesirable consequences:
- The doer – doesn’t know exactly which way they are heading; and if doing lots of the wrong activity, can delude themselves they are on the right path.
- The planner – ‘analysis-paralysis’ – another research report, whiteboard strategising, brainstorming session is unhelpful, if guided by the wrong information.
Instead, do something in between doing and planning: use the lean startup methodology of build-measure-learn:
- figure out what we need to learn;
- figure out how to measure it;
- then build it (take action)
and repeat the loop.