Doing (jumping right in) and planning (researching options before acting) are two extremes on a spectrum of how to approach a new endeavour.

Both can lead to undesirable consequences:

  • The doer – doesn’t know exactly which way they are heading; and if doing lots of the wrong activity, can delude themselves they are on the right path.
  • The planner – ‘analysis-paralysis’ – another research report, whiteboard strategising, brainstorming session is unhelpful, if guided by the wrong information.

Instead, do something in between doing and planning: use the lean startup methodology of build-measure-learn:

  • figure out what we need to learn;
  • figure out how to measure it;
  • then build it (take action)

and repeat the loop.