“I don’t know who you are

I don’t know your company

I don’t know what your company stands for

I don’t know your company’s customers

I don’t know your company’s products

I don’t know your company’s reputation

Now – what was it you wanted to sell me?”

Seen in the above way, the task facing the salesman appears a bit more daunting.

The challenge faced by the salesman above, of course, applies to others too.

Whenever we want to persuade, convince, win over another person, we have to overcome some of the hurdles described above.

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