‘Information capture’, in the context of qualitative research, refers to the process of producing a written record of an interview.

‘Self-reporting bias’ in information capture refers to the cognitive limitations that we are all naturally inclined towards when taking notes during an interview and writing up a record afterward.

That is: when taking notes during an interview, do we capture everything that was discussed? Do we just scribble notes when we hear something new or different, or do we also capture views that we are already aware of and agree?

We cannot capture everything that was discussed. The way we filter information and listen to others’ views will, therefore, influence the notes and records that we take.

This bias exists in situations outside interviews. For example, in a ten person meeting, each person is likely to take back a different version of events and what was discussed.

Now that we understand these cognitive limitations, what should we do about it next time?

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