“The written English we want is clean, clear prose.

It means simplifying, polishing and tightening.

Remember: That which is written without much effort is seldom read with much pleasure.

The more pleasure, you can assume, as a rule of thumb, the greater the effort…

If I had not been able to reduce complex ideas into simple words and project them vividly for mass understanding, I would not be here today.

Source: Lee Kuan Yew: The Man and His Ideas

A danger of burying yourself in books and journal articles and other research materials is to lose the capacity to speak cleanly and simply, because you are tempted too often into dressing up ideas with important words.

Whatever the complexity of our message, we must be able to simplify it into simple words, so we can “project it for mass understanding”.

Our language must “cut through”, and be clean and clear, for our audience to be receptive.

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